The world of collaborative fashion luxury for premium everyday wear
Challenge
Chica is a fashion lifestyle brand, embarks on a mission to cater to chic and fearless women who exude confidence and embrace their unique style.
The founder of Chica had a realization: while many premium luxury brands often feel distant and unattainable for the average person, they wanted to break that barrier and bring together the worlds of high fashion and collaboration. They saw the potential in partnering with talented designers and artists to create a brand that not only exudes luxury but also embraces accessibility and collaboration.
The challenge for Chica was to strike a balance between luxury and collaboration. They wanted their brand to exude elegance and sophistication while also highlighting their collaborative spirit, making it accessible for many.
Solution
The solution for Chica's brand strategy revolved around their strong emphasis on collaborations, which allowed them to broaden their reach and appeal to a wider audience. By partnering with various designers, they were able to curate exceptional collections that showcase the intersection of luxury and everyday wear.
We strategically positioned the brand that brings premium luxury fashion into the realm of everyday life. They aimed to break the perception that luxury brands are exclusively for special occasions or distant from the average person's wardrobe. Instead, they wanted their pieces to be accessible and easy to wear, while still maintaining a sense of high-end sophistication.
By making their brand more accessible, Chica sought to bridge the gap between premium luxury and everyday fashion, providing an opportunity for individuals to experience the joy and confidence that comes from wearing high-quality, beautifully designed pieces on a daily basis.
Design
The custom wordmark features a combination of different font types, creating a visually striking and unique representation of the brand. Alongside the wordmark, a distinctive logomark is employed, reminiscent of luxury brands, further enhancing the brand's high-end appeal.
When it comes to the colour palette, Chica breaks away from the conventional monochromatic schemes often associated with luxury brands. Instead, they opt for a unique and unconventional selection of colors. This choice sets them apart and creates a distinct visual identity that captivates attention and reinforces the brand's willingness to challenge traditional norms.
